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LawNext is a weekly podcast hosted by Bob Ambrogi, who is internationally known for his writing and speaking on legal technology and innovation. Each week, Bob interviews the innovators and entrepreneurs who are driving what’s next in the legal industry. From legal technology startups to new law firm business models to enhancing access to justice, Bob and his guests explore the future of law and legal practice.

Feb 8, 2021

Barely six months into his new position as senior vice president and general counsel for The Coca-Cola Company, Bradley M. Gayton has taken dramatic action to increase diversity and inclusion among the company’s outside counsel, telling firms that they must meet minimum diversity commitments or face consequences ranging from fee reductions to outright firing. 

While even he describes this as a bold move, he is no stranger to bold moves. Before moving to Coca-Cola in September, he spent 29 years at the Ford Motor Company, where he rose from law student intern to become that company’s top lawyer, managing a team of over 600 people across more than 20 countries, and where he developed a track record of innovation, not only around diversity and inclusion, but also in the use of legal technology and in his advocacy for pro bono service and access to justice. 

On this week’s LawNext, Gayton joins host Bob Ambrogi to discuss his latest diversity initiative as well as his career and his insights on technology and innovation. 


Thank You To Our Sponsors

This episode of LawNext is generously made possible by our sponsors. We appreciate their support and hope you will check them out. 

  • Paradigm, home to the practice management platforms PracticePanther, Bill4Time, and MerusCase, and e-payments platform Headnote.
  •, where clients find, book and meet with attorneys; and where attorneys get free, fully integrated practice management software.
  • Everlaw, the cloud-based ediscovery platform for law firms, corporations, and government agencies. 
  • TrustBooks, the only standalone accounting product designed 100 percent for attorneys and law firms.  
  • Law Insider, producer of the show Contract Teardown, where they analyze the contracts that others are talking about. 

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