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LawNext is a weekly podcast hosted by Bob Ambrogi, who is internationally known for his writing and speaking on legal technology and innovation. Each week, Bob interviews the innovators and entrepreneurs who are driving what’s next in the legal industry. From legal technology startups to new law firm business models to enhancing access to justice, Bob and his guests explore the future of law and legal practice.

Jan 7, 2021

ASG LegalTech, a portfolio company composed of four leading legal practice products — PracticePanther, Bill4Time, MerusCase and Headnote — has introduced a new brand for itself, Paradigm, to better represent how the company views itself, its customers and its plans for moving forward.

In this special episode of LawNext recorded in advance of the announcement, host Bob Ambrogi discusses the rebrand and the reasons for it with Soumya Nettimi, CEO of Paradigm, and Colin Li, chief growth officer of Paradigm.

“When people hear the word ‘paradigm,’ they typically think of ‘paradigm shift,’” Nettimi says on the podcast, “and with that, what we want to communicate with our rebrand is that our mission is to fundamentally shift the standard for legal technology.”

Listen as Nettimi and Li describe the process they went through to bring about the rebranding, what they hope to convey and achieve with it, and their plans for the future of the company and its four distinct products.