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LawNext is a weekly podcast hosted by Bob Ambrogi, who is internationally known for his writing and speaking on legal technology and innovation. Each week, Bob interviews the innovators and entrepreneurs who are driving what’s next in the legal industry. From legal technology startups to new law firm business models to enhancing access to justice, Bob and his guests explore the future of law and legal practice.

Mar 30, 2022

She has been called the patron saint of solo and small law firms. For two decades, Carolyn Elefant has helped solo and small firm lawyers start and build their law practices. You know her as the creator of, the longest-running blog on solo and small law firm practice, and she just released the third edition of her book that is a bible for lawyers going off on their own, Solo by Choice: How to Start a Law Firm and Be the Lawyer You Always Wanted to Be.

Elefant joins host Bob Ambrogi to share her insights and advice on starting and building a practice and to talk about what is new in this latest edition of her book. They talk about the reasons a lawyer would start their own firm, the biggest mistakes lawyers make when starting out, how to decide on a practice area, how to bring in clients, and whether solo and small firm lawyers can achieve success and a good living. 

In addition to writing Solo by Choice, Elefant is coauthor of the ABA book, Social Media for Lawyers: The Next Frontier, and the self-published book, The Legal ClauseIt: Plug & Play Engagement Agreements and Power Pacts for Small Law Firms. She has been listed as an Energy and Environmental Super Lawyer for Washington, D.C. since 2012, and has been named an ABA Legal Rebel (2010), a Fastcase 50 Innovator (2011) and an ABA Woman of Legal Tech honoree (2014). 


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